October 12, 2023
Deutsche Bank and Germany SailGP Team announce three-year partnership
The sponsorship builds on Deutsche Bank's history of promoting competitive sports and talented athletes. Deutsche Bank is committed to raising awareness of the importance and vulnerability of the oceans, and our cooperation with the Germany SailGP Team fits in perfectly with these efforts.
Deutsche Bank Wealth Management and the Germany SailGP Team announced a three-year sponsorship deal making it the sailing team’s first global partner.
The partnership provides a new platform for Deutsche Bank to engage with its current and future client base. Furthermore, the collaboration fits seamlessly into the bank’s blue economy strategy that aims at forming alliances to protect the ocean while building on Deutsche Bank’s history of promoting competitive sports and talented athletes.
For the Germany SailGP Team, it underlines their ambition to be involved in environmental protection and act as a role model for younger generations and offers a great opportunity to build on this ambition.
Tim Krieglstein, CEO of the Germany SailGP Team, said: “We’re very happy to partner with Deutsche Bank as they bring a lot of expertise in the blue economy, which is very helpful for us. The partnership at this early stage gives us the opportunity to jointly drive processes and develop actions that our sustainability strategy can include.”
Julian Thurston, Head of Strategy, Marketing & Global Client Management for the Private Bank said: “We’re proud to be the global partner of the Germany SailGP Team in their journey as part of the world's most exciting sail racing league and to help empower innovation and sustainability in sail sport. At Deutsche Bank, the blue economy represents a crucial part not only of our sustainability strategy but also our business ambitions as a Global Hausbank for families and entrepreneurs.”
We’re proud to be the global partner of the Germany SailGP Team in their journey as part of the world's most exciting sail racing league and to help empower innovation and sustainability in sail sport.
Julian Thurston
Head of Strategy, Marketing & Global Client Management for the Private Bank
The combined goal is to take the sport and its sustainability ambitions to new levels by educating people, bringing fans closer to the action and delivering world-class experiences to clients worldwide. In addition, joining forces at an early stage gives the Germany SailGP Team and Deutsche Bank the unique opportunity not only to support existing projects, but also to develop pioneering strategies in the field of sustainability together and to move in a common direction.
As part of the sponsorship agreement, the racing boat and apparel carries Deutsche Bank’s logo. Furthermore, the bank will also enjoy a range of sponsor benefits, including marketing and social media rights. Both parties have agreed not to disclose the precise sponsorship costs.
